The 8Lab
Strategy · Design · Development

Websites and online presence built around what they need to accomplish.

Founder-ledBusiness judgment.
Design and execution.
Experience operating our own products.
Two ways to work with us

Are you presenting your own work, or running a business?

For individuals

Online Presence

For people whose name and work are the brand: therapists, consultants, coaches, artists, authors, educators, and other independent professionals. We organize your story, services, and content into one clear digital home that people can find.

  • Positioning and core message
  • A website with copy, up to 5 pages
  • A My Links page and social bio suggestions
  • Search set-up and initial SEO direction

Fixed packages. Launch pricing starts at US$188.

For businesses

Website & Digital Performance

For companies that need more from their website than a launch. We design and build the site, and we can stay on to keep improving it: updates, analytics, SEO, AI search, and content.

  • Strategy, UX, design, and development
  • SEO foundations, analytics, and tracking
  • Ongoing website management and site health
  • SEO, AI search, and content over time

Priced per project when you request a quote. Management is monthly.

When the problem is a process rather than a page, we also design and build software and automations. Deadline Monitor and MyHotelCare, below, are two we run ourselves. More on products and workflows.

Selected work

A few examples of what that looks like in practice.

Client work and products we run ourselves, showing the problem we were solving and what we chose to do about it.

Our own product · SaaS · Live

Deadline Monitor

From a residential contract to a timeline people can review.

Contract dates need to become a reliable working timeline for agents, transaction coordinators, and clients.

The product connects PDF intake, AI-assisted date extraction, human review, reminders, and a shareable client timeline. Review and confirmation remain part of the workflow.

Live · Product and workflow design, development, and ongoing operation.

Deadline Monitor reminder preferences, including individual reminder emails and a daily summary.
Deadline Monitor · Product interface
For an individual · Online presence · In development

Vivian Amarante

One person. Several paths. A coherent presence.

Therapeutic work, music, and personal projects need distinct routes without making the person behind them feel fragmented.

The site gives individual therapeutic work a clear primary journey, while keeping music and other projects accessible through their own paths. Messaging, navigation, and contact work together.

In development; content and imagery remain under review.

Vivian Amarante website preview, presenting individual therapeutic work with a clear contact path.
Vivian Amarante · Website preview
Our own product · SaaS · Live

MyHotelCare

Guest concerns need an owner, a history, and a next step.

A concern can move between shifts, departments, and conversations without a shared record of responsibility or follow-up.

MyHotelCare organizes intake, assignment, follow-up, compensation records, and management visibility around a single case. That shared structure connects frontline work with oversight.

Live · Product and workflow design, development, and ongoing operation.

MyHotelCare case list showing guest concerns, status, and assigned responsibility.
MyHotelCare · Product interface
Also in the studio

For businesses: Vida Hotel & Residences and VERD3 are live client websites. Our own businesses include Amarante Real Estate and Maison Sage.

For individuals: By Fabi Nascimento is live. Lysia Henriques and Adriana Dorgan are in development.

How the pieces connect

A website problem isn’t always just a website problem.

The offer affects the message. The message affects the structure. The structure affects what people do next. That is why we look at the pieces together instead of treating each one as a separate task.

POSITIONINGMESSAGE STRUCTUREINTENT EXPERIENCEWORKFLOW TECHNOLOGY decidesshapes drivesselects MEASUREMENT CHANGES THE NEXT DECISION
POSITIONINGMESSAGE STRUCTUREINTENT EXPERIENCEWORKFLOW TECHNOLOGY MEASUREMENT
What happens next

What happens when you get in touch.

01

Start with a note or a conversation

Email us, ask for a 30-minute conversation, or send the project through the form. A rough explanation is enough.

No polished brief needed
02

We’ll recommend the best next step

That may be a focused assessment, a change to something you already have, or a custom project. If we are not the right fit, we’ll say so.

A clear direction
03

We define the project and get to work

Before anything starts, we agree on the scope, timing, cost, and responsibilities. Then we execute the work.

Scope first, then execution
Who you’ll work with

The 8Lab is founder-led. You’ll work directly with Fernando.

Fernando leads strategy and project direction, and brings in specialists when the work needs them. His background spans operations, real estate, hospitality, and digital products — experience that keeps the work grounded in what a business actually needs to run, communicate, and grow.

The studio also runs its own products and businesses, including Deadline Monitor, MyHotelCare, and Amarante Real Estate. That’s where a lot of our website, search, and conversion thinking gets tested first.

Founder-led · Clients in the U.S., Brazil, and Spain · English and Portuguese
Start a conversation

Have something you want to improve, fix, or build?

Email us, ask to schedule a 30-minute conversation, or tell us about the project below. You do not need to prepare a presentation or know exactly what the solution should be.

Or tell us about it here.

Fernando reads every enquiry. You’ll hear back by email with questions or a suggested next step.