Build the website. Then keep improving what it does for the business.
We design and build websites for businesses, then stay on, if you want us to, to keep improving them. We read the analytics, work on search and AI visibility, plan content, and make the changes you approve. Then we check what each change actually did.
in one team.
Changes you approve.
Results we measure.
Most websites get launched and then left alone. The business keeps moving.
You need a new website, and this time you want it to explain the business properly.
We start with the offer, the audience, and what people need to find. Design and code follow from that.
The site looks fine, but nobody can say what it’s doing for the business.
We set up tracking that answers real questions, then go through it with you every month.
Every update turns into a small project, so the site falls behind the business.
Routine changes go to one team that already knows the site.
You show up in search, just not for the things customers actually look for.
We match pages to real searches and fix whatever stops them being found or clicked.
Customers ask AI tools for recommendations, and you don’t know what those tools say about you.
We make the business clear and consistent enough for search engines and AI answers to describe it accurately.
We can build the site, improve it after launch, or do both.
Build
A new website or a rebuild, planned around what the business needs the site to do. We work out the strategy first. The design and the code follow from it.
- Website strategy and positioning
- Information architecture
- UX and interface design
- Web design and development
- SEO foundations
- Analytics and event tracking
- Conversion paths and contact flows
- Integrations with the tools you already use
- Launch and quality checks
Manage & Grow
After launch, we stay on as the team responsible for the website. We keep it current, keep an eye on how it performs, and turn what we learn into improvements.
- Marketing updates to the site
- Technical performance and site health
- Analytics, read and explained
- SEO
- AI search visibility (GEO)
- Content strategy and editorial planning
- Articles and guides based on what people search for
- Continuous improvements, measured afterwards
We price both once we understand the scope, so you get a figure when you request a quote. Management is a monthly arrangement. Major redesigns, new functionality, and complex integrations are always scoped separately.
One team reads the data, makes the change, and checks the result.
When the people who suggest changes aren’t the people who make them, good ideas get stuck in the handoff. We do both, and nothing goes live without your approval.
See
We watch the site, how it shows up in search, and how visitors use it.
Recommend
We bring you a short list of priorities, explained in plain language.
Approve
You decide what goes ahead.
Implement
We make the change on the website ourselves.
Measure
We check what happened and decide what comes next.
Fewer dashboards, more decisions. Each monthly review answers three questions:
- What changed?
- What does it mean for the business?
- What should we do next?
Fast
Core Web Vitals and mobile performance.
Working
Forms, links, and redirects.
Findable
Indexing, crawlability, sitemaps, and technical SEO.
Measurable
Analytics, tracking, and key events.
Reliable
Uptime, backups, security monitoring, and accessibility basics.
Easy to find, and easy to describe correctly.
People now find businesses through search results and through AI answers. Both reward the same things: clear pages, accurate information, and real answers to the questions customers ask.
Search
- What people search for, and which page should answer it
- Titles, descriptions, headings, and internal links
- Indexing, canonicals, and technical fixes
- Improving existing pages before writing new ones
AI answers
- Clear, structured information about the business
- Answers to the questions customers actually ask
- Structured data (schema)
- AI referral traffic, where it can be measured
Articles and guides with a job to do. We plan topics around what your customers search for and what the business needs to sell, then publish on a steady rhythm. What we write next depends on search data, seasonality, your priorities, and what the existing content is telling us.
Rankings and AI mentions can’t be guaranteed. We’ll always tell you what we can and can’t control.
Client websites, and the sites of businesses we run ourselves.
Vida Hotel & Residences
A website we designed and built for a hotel and residences. Live on its own domain.
Visit the siteAmarante Real Estate
Our founder’s real-estate business. We use it as a working lab for local SEO, neighborhood content, search tools, and Search Console analysis.
Visit the siteDeadline Monitor
Our own SaaS product. We manage and keep improving its website, search pages, and sign-up path ourselves.
Read the project storySometimes the answer isn’t a web page.
Some problems are really about a process: enquiries handled by hand, information spread across tools, a workflow that needs its own software. We design and build products and automations too, and we run two of our own.
Before you get in touch.
Do we have to sign up for ongoing management after the build?
No. A build project ends at launch, with the site working and handed over. Management is a separate monthly arrangement that you can start then, later, or not at all.
What's the difference between website management and maintenance?
Maintenance keeps a site running. Management also works out what should change. We read the analytics and search data, recommend priorities, make the changes you approve, and check what happened. Hosting, backups and fixes are part of the job, but they aren't the point of it.
What is AI search, or GEO?
More people now ask ChatGPT, Gemini, Perplexity or Google's AI answers which business to choose. GEO (generative engine optimization) makes sure your website gives those systems clear, accurate and well-structured information to draw from. Most of it overlaps with good SEO.
Can you guarantee rankings or AI mentions?
No, and be careful with anyone who does. We can make the site clear, fast, well structured and genuinely useful, and we report honestly on what changes.
What isn't included in monthly management?
Major redesigns, new functionality and complex integrations are scoped separately. That keeps the monthly work focused on keeping the site current and improving it.
How much does it cost?
We provide prices when you request a quote, because they depend on the work. For a build, that means the scope of the site. For management, it's how often the site changes, how much content is involved, and how much search work it needs.
Can you manage a website you didn't build?
Often, yes, but it's case by case. We start by looking at how the site is built, hosted, and edited, then tell you honestly whether it makes sense for us to manage it as it is.
Who does the work?
Fernando leads every project directly and brings in specialists when the work needs them. You work with the person making the decisions, not with an account manager in between.
Presenting your own work rather than a company’s? Online Presence is built for individuals.
Tell us where the website is today and what you need it to do.
A rough description is enough: a new site, a site that needs to work harder, or one that needs someone to look after it.
Or tell us about it here.
Thank you. Your enquiry has been received.
Fernando will review your message and reply by email with questions or a suggested conversation.