For an individual · Online Presence · In development
Vivian Amarante
One person. Several paths. A coherent presence.
The problem
Therapeutic work, music, and personal projects need distinct routes without making the person behind them feel fragmented.
The constraint
A professional presence with several expressions needs both coherence and clear priorities. A visitor looking for individual therapeutic work should not have to work through music and personal projects to understand the next step.
The decision
Make the individual therapeutic service the main route. Keep music and other projects discoverable as related parts of the same person, with distinct navigation and a clear initial-conversation path.
What The 8Lab connected
Positioning, service narrative, information architecture, visual design, website development, and contact routes. The work also accounts for a practice serving people across languages.
What this demonstrates
The value of deciding what belongs in the foreground and how secondary paths stay accessible. This is a project in development, so the preview is evidence of the approach and execution—not a claim about conversion or client outcomes.
Current status
In development. The linked preview contains material still under review; it is not a completed-outcome claim.